Amplify Masterclasses

It's time to reinvent innovation

It’s time to see beyond a fuzzy front-end and a stage-gate back-end. It's time to see innovation as a stream of seamlessly integrated events from start to finish.

We call it Seamless End-to-End Innovation. It’s based on a proactive, systematic and agile approach aiming at world-class innovation performance.

Welcome to a series of Masterclasses in collaboration with innovation guru Dr. Robert G. Cooper.

Masterclass 1: BEYOND STAGE-GATE – Led by Dr. Robert G. Cooper – Combine the benefits of Agile development with your Stage-Gate idea-to-launch system more information – Friday May 19.

Masterclass 2: BEYOND IDEA-CHALLENGES – Led by Dr. Magnus P. Karlsson and Gunnar N. Storfeldt – Unleash innovative brilliance by a proactive and systematic approach to innovation more information – Wednesday September 20.

Masterclass 3: SEAMLESS END-TO-END INNOVATION – Led by Dr. Robert G. Cooper, Dr. Magnus P. Karlsson and Gunnar N. Storfeldt – Merge the approaches from masterclass 1 and 2 into seamless end-to-end innovation for high performance – Thursday October 12.

To enjoy all benefits of this series, it’s highly recommended to join all three Masterclasses – Then you’ve taken the first step towards reinventing innovation.

The Amplify team wishes you a warm welcome!

Grand Central by Scandic

Kungsgatan 70, 111 20 Stockholm, Sweden

Location for Amplify Masterclasses

All three Masterclasses are at the Grand Central by Scandic in Stockholm City. The hotel is located just 3 minutes walk from the Stockholm Central Station and Arlanda Express.

If you need accommodations, please contact the hotel directly:

Telephone: +46 8 512 520 00

E-mail: grandcentral@scandichotels.com

Web: https://www.scandichotels.se/h...

Your guides to Seamless End-to-End Innovation

Dr. Robert G. Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many ground-breaking discoveries including the Stage-Gate® process. He has published more than 120 academic articles and seven books, including the best-selling “Winning at New Products.

Dr. Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA; an award-winning lecturer at Chalmers Institute in Gothenburg, Sweden; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada.

Many companies in Europe, North America and Asia have introduced his methods, including 3M, ABB, Atlas-Copco, Alfa-Laval, BASF, Bosch-Siemens Appliances, Carlsberg, Caterpillar, Danfoss, DuPont, Exxon Chemicals, Guinness, Henkel, Hewlett Packard, Kraft Foods, LEGO, Mars, Microsoft, Novo-Nordisk, Orkla Foods, Pfizer, Procter & Gamble, Siemens, Swarovski Crystal, Velux, Voith Paper, Volvo, VISA and many others.

Dr. Magnus P. Karlsson

Magnus Karlsson is Adjunct Professor in innovation management at KTH Royal Institute of Technology in Stockholm and a senior innovation management consultant.

He has over 10 years of experience as Director New Business Development & Innovation at Ericsson Headquarters in Stockholm, and has been working with other major companies in the area of innovation management.

Areas of expertize, both from research and practice, include innovation management in large organizations, innovation management systems (IMS), scenario development and strategic foresight, collaborative idea management, innovation capabilities in teams and innovation policy.

Magnus is a founding Member and Chairman of the Association for Innovation Management Professionals in Sweden (Innovationsledarna), National Expert and Chairman of the SIS Committee TK 532 on Innovation Management (developing for example the guiding framework ISO 50501 Innovation Management System), as well as a founding Member of the international Association of Professional Futurists (APF).

Gunnar N. Storfeldt

With a focus on crafting innovation strategies and reinventing business models, Gunnar has helped boost business performance in both startups and established internationals during the past 20 years.

As Managing Director and Co-founder of Amplify, Gunnar has worked to stimulate innovation by providing the necessary strategic direction, building the right structural capabilities, creating the necessary organisational commitment, as well as leading and facilitating innovation projects and programs.

Among his clients are companies such as Atlas Copco, Elekta, Ericsson, Getinge, Husqvarna, Saab, Shell, Scania, Siemens, Telia and Wilh. Wilhelmsen.

Gunnar is also a frequent speaker and lecturer at leading business and executive schools as well as corporate academies, where he draws on his wast experience from strategical, tactical and operational innovation.

Finally, Gunnar is a founding Member of the Association for Innovation Management Professionals in Sweden (Innovationsledarna).

Amplify AB masterclasses@amplifyinnovation.com

Amplify has pioneered the professionalisation of innovation since year 2000 to become one of the world’s leading innovation management consultancies.

Amplify has developed and implemented unique innovation services that deliver immediate business impact and long-term sustainable innovation performance, together with clients such as Airbus, Arla, Alfa Laval, BillerudKorsnäs, BMW, Elekta, Ericsson, Husqvarna, Lufthansa, Nordea, Saab, Sandvik, SEB, Shell, Scania, Siemens, Telia and Wilh. Wilhelmsen.

Annually, Amplify also trains hundreds of leaders through their own academies and together with major international executive schools, to equip them with the competence needed to lead the reinvention of their businesses.

Professionalising innovation with Amplify means proactively and systematically embracing both today and tomorrow.